This is the second episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes, so make sure to follow us on social media and stay up to date with the podcast.

In this second episode, Bela Schweiger will share his story as an expert in scaling Häagen-Dazs. With an impressive track record including collaborations with major brands like The Coca-Cola Company, Nokia, General Mills, and L’Orèal, Bela shares his knowledge into spearheading the transformation of Häagen-Dazs in Japan and pioneering AI-driven ESG solutions for the Japanese market. Join us in today's episode as we look into Bela's experiences with innovative strategies and strategic partnerships that drove the successful revamp of Häagen-Dazs, imparting valuable lessons for businesses in the Japanese market.

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This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at hashimedia.com

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Show notes:

00:00 : Introduction

02:14 : What type of companies do you typically help to expand the Japanese market?

11:05 : Advice on scaling your business and brand in Japan

14:50 : About Häagen-Dazs coming into the Japanese market

24:40 : About innovation and new product development

31:32 : What was the situation when Häagen-Dazs first brought you in?

35:46 : Dynamic change in Häagen-Dazs Japan

39:22 : Brainstorming and its role in scaling up your business

45:10 : Case Study of Costco Japan wanting a product due to a Korean Manga

46:32 : Problems faced with Häagen-Dazs

49:28 : Overcoming problems through the use of vending machines

53:05 : Secret to scaling

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Links from Guest Appearance :

Linkedin | Life-Lab

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Exciting News for Getting More Sales in Japan !!

We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.

This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.

⁠https://scalingyourcompany.com/salespamphlet/⁠

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⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠⁠